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Research papers

Effects of television advertising on children

A sample of 900 children (and their mothers), aged 6 to 13 and representative the Federal Republic of Germany was interviewed on a wide- spread selection of leisure-time activities, media consumption data as well as their opinions and attitudes...

Catalogue: Seminar 1980: Children And Young People
Author: Henning Haase
June 15, 1980
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Citation

Haase, H. (1980a, June 15). Effects of television advertising on children. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/effects-of-television-advertising-on-children


Research papers

Designing questions for children

The paper considers important aspects of designing questions for children. It commences with a discussion of the constraints and limitations of conducting questionnaire-based research with children, covering such items as the difficulty of recording...

Catalogue: Seminar 1980: Children And Young People
Author: Paul A. Mayes
June 15, 1980
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Citation

Mayes, P. A. (1980a, June 15). Designing questions for children. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/designing-questions-for-children


Research papers

Interviewing children

The IFES has started a research project on public and parental resistance to the interviewing of children, examine for a series of topics which arguments are used against interviews with children, where the appropriate age limit to treating the topic...

Catalogue: Seminar 1980: Children And Young People
Author: Ernst Gehmacher
Company: IFES - Institute for Empirical Social Research
June 15, 1980
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Citation

Gehmacher, E. (1980a, June 15). Interviewing children. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/interviewing-children


Research papers

Childrens' TV consumption

A sample of 900 pupils, aged 6 to 13 and representative for the Federal Republic Of Germany (and their mothers) was questioned about a wide-spread selection of leisure-time activities, media-consumption as well as their opinions and attitudes towards...

Catalogue: Seminar 1980: Children And Young People
Author: Jürgen Pfifferling
June 15, 1980
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Citation

Pfifferling, J. (1980a, June 15). Childrens' TV consumption . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/childrens-tv-consumption-


Research papers

Consumer panel with children and young people

The importance of children and young people as autonomous consumers has increased rapidly during the recent decade. In some markets they are responsible for most of total turnover and in others they are in an important segment now. To avoid lack of...

Catalogue: Seminar 1980: Children And Young People
Author: Joachim G. Baum
Company: GfK
June 15, 1980
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Citation

Baum, J. G. (1980a, June 15). Consumer panel with children and young people. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/consumer-panel-with-children-and-young-people


Research papers

Communicating road safety procedures to children

The paper demonstrates the important role research can play in the development of an advertising campaign aimed at children. Following increasing concern about the safety of children on the roads, a detailed set of procedures to guide children across...

Catalogue: Seminar 1980: Children And Young People
Authors: Stephen Ellis, Ned Scott
Company: Ogilvy
June 15, 1980
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Citation

Ellis and Scott (1980a, June 15). Communicating road safety procedures to children. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/communicating-road-safety-procedures-to-children


Research papers

Speech-free measurement of advertising impact on children

The aim of the following experiment among children between 6 and 12 years was to measure the impact of advertising on children in a way which avoids any bias of recall by verbal methods of measurement. Since the ability to express oneself in words...

Catalogue: Seminar 1980: Children And Young People
Author: Ulrike Grabner
Company: IMAS International GmbH
June 15, 1980
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Citation

Grabner, U. (1980a, June 15). Speech-free measurement of advertising impact on children. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/speech-free-measurement-of-advertising-impact-on-children


Research reports

Qualitative research into children's dessert development

General Foods have a new product developmentprogram and is concerned to discover whetherspecific child-oriented desserts should form part of this development program. A series of newproduct concepts have been produced in this areato be evaluated...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into children's dessert development. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-children-s-dessert-development


Research papers

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children
Author: Gunda Plasser
Company: GfK
October 1, 1978
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Citation

Plasser, G. (1978a, October 01). Children and television. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/children-and-television